It was only a matter of time, but I’m still horrified…

Some­where in my thesis, I say that “iden­tity is always open to com­modi­fic­a­tion by the cul­tural ideo­lo­gical appar­atus of global cap­it­al­ism” (Mor­eiras, 1999). Now I have the ulti­mate proof:

http://www.i‑am-asian.com/

I can’t tell if it’s a joke. It *has* to be a joke, right?