Now this is fascinating.
We’ve had the occasional celebrity blogger. Neil Gaiman, Poppy Z Brite, Warren Ellis, William Gibson. But the Huffington Post’s Arianna Huffington has come up with a slightly different idea. With her access to the famous and influential, she has apparently convinced them to blog… on her site. So, it’s one unified place you can go to for good blog. She has some big names: Walter Cronkite; Diane Keaton; John Cusack, Danielle Crittenden, Larry Gelbart, Irshad Manji. Is she paying them? It’s unclear. How is she getting money? There are no ads, no subscriptions… yet. This has been up about 8 days if you believe the banner (though the first post is actually May 1). (And I feel both cool for finding out about it so quickly and very uncool for finding out about it so slowly…)
It’s a shift in the way blogging is done. I can’t see where it leads yet. It is a little bit about the reclamation of the ‘official’ right to an opinion through fame, politics, status etc. The blogger came from nowhere to claim equal space next to Cronkite’s pontification from the broadcast pulpit. What does it mean when Cronkite steps into the blogger’s arena? What does it mean when the editor of Newsweek steps straight into the same medium where the howling crowd is decrying the magazine’s mistakes? Most importantly, why do these blogs, unlike any other blogs, have no space for response? These are one-way blogs, pulpits again, not platforms for discussion, although already even the denizens of her new space are asking that same question: where are the response mechanisms? I wanted to respond! And that will lead to another phenomenon: if Diane Keaton posts a response to John Cusack’s description of attending Hunter S Thomspon’s memorial, and they start to have a conversation, are we eavesdropping on the famous? Does it become some sort of bizarre intellectual trainspotting? I for one can’t wait to listen in on Cronkite and Crittenden arguing about media power. But then will we feel permitted to intrude upon that conversation?
Is it possible for the Internet to be a great levelling tool when the real world’s power structures keep intruding into it?